16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your
community, such as in coin-operated laundries, grocery stores, barber
shops, etc. Concentrate of Fridays and Saturdays when shopping increases.

2. Check with local newspapers. Before going to press, many smaller
newspapers have space left that needs filling.. Your ad may be just the
right size to occupy this unfilled space and they will run it free.

3. Place your circulars on windshields of parked autos, Youngsters will
be happy to do this for you for a dollar or two. Check first with city
ordinances to see if this is permitted in your locality.

4. Leave sales literature on doorsteps of homes & businesses in your
area. Do this on weekends in residential areas; weekdays for businesses.

5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp.
Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp
dealer's ads in current mail order publications for price information.

6. When you have envelopes printed with your return address, have them
also print your best ad directly beneath your address. It costs noting
additional to have this printed on the front of your envelopes.

7. If you publish a mail order magazine, newspaper, adsheet, etc.,
contact other publishers, If your circulation is equal to theirs, many
will be happy to exchange an equal amount of ad space with you.

8. Many publishers will give you free adspace for mailing a few copies
of their publication. Simply write to them and ask if they will give you a
free 1 inch ad in exchange for mailing 50 to 100 copies of their pub.

9. Write informative articles for mail order trade publication. Most
publishers will give you free ad space for the use of your article.

10. Take advantage of advertising specials. Many publishers offer ads
on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This
saving is the same as getting one ad free of charge.

11. Some publishers offer a free classified ad with your first display
ad. Watch for such specials. Use the free ad and pocket the savings.

12. When starting a new publication, many publishers will offer reduced
ad rates to help fill space. Watch for ads regarding such offers.

13. In your ads, request a SASE. Then insert some of your other offers
in regular outgoing mail. This is the same as getting free advertising.

14. Become a mailer. Get your printer's lowest price for printing
circulars on both sides of the sheet. Contact other dealers and state you
will print and mail their circulars for this price with no conflicting ads
on the back. Then print your circulars on the reverse and distribute them
with your outgoing mail. There is no extra cost for postage and envelopes,
and your side of the circular is paid for by your customers.

15. Offer a free commission circulars. Print one of your regular offers
on one side; a commission offer on the reverse, leaving space where the
mailer can rubber stamp his name & address, Your offer gets a free ride.

16. If you use a postage meter machine, use the ad space directly left
of stamp imprint for a free message.

Copyright 2004 by DeAnna Spencer

 

Note to editors:

To show my appreciation to the editors that use my articles, I offer a
free solo ad. Simply send an email to me by using the form on the contact
me page on my website to tell me the url the article was used on or send
me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the
resource box remains intact.



DeAnna is the publisher of the ezine, Prospecting and Presents.

Subscribers get one free ad per week.

Subscribe today by visiting

http://www.pnewsletter.com

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

As you can imagine, these people were not that much different from the thousands of new entrepreneurs trying to get rich on the Internet. But out of all those thousands of people seeking their fortunes, only about 4% to 6% of them even found enough gold to feed themselves. And history books tell us that less than 1% ever became wealthy. This is so similar to the Internet of today that the two are worth comparing.

BUT Wait! A completely different group of people became extremely wealthy in those exact same gold fields...

Who were these people who managed to get rich during those hard times?

They were the people who opened little stores not far from where all the people were digging and panning for gold! These people were the smartest group because they chose to sell the tools that they knew all those gold diggers were going to need. This special group of individuals some how knew that it was a waste of time to dig and pan for gold. This amazing group of people wanted something with better odds. They wanted a sure thing!

They knew that the miners couldn't mine unless they had clothing, tools, and food. So these genius store owners made their fortunes selling the shovels, jackets, pants, wheel barrows, picks, pans, beer, food, hats, medicine and etc. So it didn't matter to them if a miner found gold and got rich or whether that miner couldn't find an ounce of gold. It just didn't matter to the men and women who owned the stores because no matter what, all those people in search of gold still needed massive amounts of supplies to live and more tools to keep trying. The shopkeepers were always there to sell all these supplies!

Whether gold was found or not, during any given day, the shop keepers made the same consistent amount of solid income!

Below you're about to find out why all this is relevant to you and your Internet income.

You now know that history has proven that if you do exactly what the masses of people are doing to get rich, you'll most likely fail. And you now know that if you provide products or services to that large group of people that are all trying to get rich, you'll most likely become wealthy. It's simple! Turn those gold diggers into your customers!

Just for a moment, separate yourself from the rest of them - sit back and relax. While sitting there, watch what they are doing; pay attention to what they are looking for and what they are using to get it. Once you have figured these things out you will know what to do to turn them into your customers.

But in case you don't, here's the simple answer to how you're about to turn all of today's Internet gold diggers into your own customers. First of all, you must ask yourself this question: "What is the single most important thing to all of today's Internet gold diggers? What do they crave and desire the most?"

The answer is "Traffic." In case you're new to the Internet, the word "Traffic," of course, means visitors to your web site. It doesn't take Internet marketers long to figure out that even though they have a professional web site up, not a single person is ever going to visit that web site unless it gets advertised. You have to know where to get traffic and generate MORE traffic.

With all that in mind, I'm about to discuss a very important subject and it may be very controversial to some, and even cause me to lose a few customers but I MUST make my point.

You hear this from people around you, your teachers, your advisors, even television, "knowledge is power." Do you agree?

Please explain.

I've asked a few people this same question and some have explained, "Well, yeah, without knowledge you have no authority."

"Well, it's obvious, without knowledge you have no power."

"Knowledge is what gets the job done in your everyday task."

While these are good explanations, I disagree. You're baffled. Totally understandable because I'm probably the only person on Earth standing up to this worldwide, coined phrase. So I better begin explaining myself before I start receiving hate mails. Allow me to explain by using an example.

Electricity.

Can you agree electricity is power? It has the power to turn your lights on, it's what plays your radio, and it's what starts up your car. Or does it? Electricity doesn't just magically turn your light on, automatically play your radio nor does it mysteriously start your engine. No. The electricity HAS TO BE APPLIED.

Like electricity, knowledge doesn't magically write your sales letter, knowledge doesn't automatically file your folders and knowledge doesn't mysteriously tune up your car. It has to be "APPLIED."

"Where are you going with this," you might ask.

Simply this, "knowledge" is only POTENTIAL POWER. All the knowledge that you hold within you is nothing unless you put it to use. That's it. If after reading this article and you decide to do nothing then you will have wasted your time and effort. Unless you apply what I've taught you, you will have thrown away your money. You can learn from my 4 years of experience or you can ignore it, the choice is yours.

I'm not here to change your mind about anything, I'm just pointing out important aspects to consider and I can only hope it has opened your mind and drive you to take action.

Van Lam is a business opportunity reviewer who speaks his mind and shares his thoughts. He has written a new ebook called, "The Hidden Secrets Revealed." Visit his web site to read the reviews and register at his Private Forum for plenty of free products to download and to chat with other network marketers and online opportunity enthusiasts.

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".

Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

For those still in the dark, let me fill in the blanks for you. A new ISP service will be launched in October 2004 that will be offering its subscribers internet connections at speeds "Faster than Broadband". This service will be available worldwide and get this, you can now get a free connection just by submitting your name and email address.

Among other things, JUICE:

- Will work with any PC or Mac with 9600 kbps modem upwards.

- Will work with any Internet connection including dial-up,
ISDN, BROADBAND, GSM, GPRS and wireless connections in
any country as long as you have a telephone line.

- Requires no cabling, engineers and no need to alter your
PC in any way.

- Guarantees connection speeds 40 times faster than dial-up
and 4 times faster than broadband.

- Promises that you will never have to pay for this service
if you sign up before October 1, 2004.

For those who are not too technologically savvy, I guess you will ask "What's wrong with that? Sign me up!"

Here is where the detractors of "JUICE" smell a SCAM - and I will excuse your outright laughter at these claims.


- You will never see another dead, blank or irrelevant page
ever again and if you do, they will pay you £500 GBP.

- You will NOT get another Spam email EVER, but if you do
they will pay you £100 GBP in compensation.

- You are guaranteed to get a minimum connection speed of 2MB
with 100% uptime. If Juice fail to meet either or both they
will pay you £500 GBP per failure.

- YOU will NEVER receive a virus or worm in your email inbox
again as Juice operate up to the millisecond software to
stop the same, but if you do get one they will pay you £500
GBP compensation.

- JUICE will be able to block every porn and adult site on
the Internet if you choose to filter it and if they fail,
you will be paid £200 GBP per reported instance.

- JUICE can STOP your child from chatting to people who
pretend to be children in chat rooms by using amazing
breakthrough IP filtration and parenthesis technology.

Amazingly, this company promises to pay you £27 GBP for every person who you introduce to this service and they are accepting 80 million free subscribers by October 2004. They will also pay each affiliate £1.79 GBP for each person their downline introduces for ten levels down. Assuming they meet their target and my math is correct, that is in excess of £ 2 billion payment even before the product is launched!.

Scam, or the opportunity of the century? You can decide for yourself by visiting these two websites for more details. The first promotes Juice while the second expresses opinion of its detractors.





If you find this opportunity too tempting to ignore you may wish to take the precaution of not providing Email addresses you have used to set up your Paypal, Stormpay or other secure transaction account.
Similarly, it may not be advisable to provide details of bank accounts and credit cards if in doubt.

As one MLMer promoting JUICE points out, if you take the right precautions you can only be scammed out of your email address. His advice for the ultra-cautious, open a throwaway email account.

Eservices & Globalsales Inc.

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is?

Your company name? Your telephone number? Your offer?

Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.

What's the answer? THE HEADLINE!!

You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will ever read it.

REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.

It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on.

"HEADLINE TEST"

How do you know you have a powerful, effective headline?

Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond.

So if your headline is, say, the name of your company, the classified ad would read:

"Acme Mortgage, No. 1 in service
and reliability. For more info,
call 1-800-000-0000."

Trust me, that does NOT work.

But if the headline is;

"6 Things You Must Know Before Getting
A Home Mortgage. Free Report Tells All.
Call 1-800-000-0000".

That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

(You want to evoke emotion in every advertisement, always answering the reader's questions, "What's in it for me? And why should I continue reading this?")

Example: "You Can Laugh At Money Worries -- If You Follow This Simple Plan"


2. Add "How To" to the beginning.

Example: "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."


3. "Flag" your targeted prospects. Let them know who the ad is talking too.

Example: "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"


4. Arouse curiosity.

Example: "What Your Banker Doesn't Want You To Know"


5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example: "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"


6. Use powerful attention-grabbing words.

(Like "Warning", "Guaranteed", "New", "Now.")

Example: "WARNING: Credit Card Users May Be Paying To Much"

For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting.  He currently specializes in marketing for mortgage brokers, loan officers and real estate agents.  For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to buy from you.

Visit his site at

Placemat Ad Advertising

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.

This is an idea not new by any means, but it can prove to be very profitable to you if done right. After you have your clients lined up, you will target small local diner's, many will jump at the chance especially when you explain it is "free" it is key to stay away from large establishments like McDonalds or Burger King since the franchise probably supplies the placemats they use.

We all have seen placemats with ads of business offers discounts, coupons or just an announcement that they are around. Many of these ads have games, pictures for kids to color, word find puzzles and more.

Placement ads can be the right vehicle that allows you to advertise your business without paying for all the cost to do it. Here is what you do; go around to local businesses like the pizza shop, new laundromat, auto body shops, new area businesses etc.

You can call around or visit these businesses offering ad space on the new Jonas Placemat Ads give them the best price, target 8-10 businesses the first time around offer them an introductory price, one that will you costs for printing, and mileage and other related costs for getting the placemat ads made.

Try to get these businesses to offer a coupon like ad customers love these type of ads, plus it will get them reading the ads as they are waiting for their meals to be made don't forget to make it fun for the kids as well, remember many of these ads are targeted for kids, you can add a twist by adding the ads of local business as well.

Remember to leave at least two slots empty for your ad and one for the printer so that you can negotiate the price for the absolute lowest you can get.

It may be a good idea to offer the printer the free ad space on each printing as long as he is willing to give you the absolute lowest and best price. If this does not work with you on this shop around someone will be willing to take you up on this offer it can be a win-win situation for both of you.

You can start with 2,000-3,000 at first make sure you make it clear to your clients that the price they are buying the advertising at is only an introductory price of $59.95, so when you follow up with them in a few weeks or month or two later they are aware that the cost is up a little because it was the introductory price. Going up $10.00-$20.00 dollars may not seem so bad especially when you explain that they could not get such a wide audience at this low of a price elsewhere.

Try to keep the cost under $99, this is sure to be hit, also if you can fit somewhere on the ads that in order to get the discount offered you must bring in the ad. This will also show as proof the business owner or manager that it is in fact working. This may also be a key factor in getting them to re-new advertising with you in a month or two on follow-up.

The key here is you to get out of the deal 1) free advertising for your business and 2) the printing costs (at least a large part) paid for by your clients who have buy the ad in your new Jonas Placemat Ads service.

In conclusion, as you can see just from some of the ideas presented here this could be something that could be very profitable for you plus the possibility of a new side business for you. While creating a vehicle for you to advertise your business for free. It is key to keep it at a reasonable price (under $99) so that other business will be happy to give it a try.

Michelle Cobbs is the site administator of several sites ranging from home business ideas to building a real estate investing business. Visit here online at http://home-making-money.com/

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.

People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.

To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.

The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.

Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.